Wellness for Entrepreneurs
Wellness for Entrepreneurs is a space for founders and their teams to share how they make sense of the the world in identifying new ideas and opportunities. It is also about how they manage their overall wellness while creating new ventures.Mmathebe Zvobwo is the founder and host of Wellness for Entrepreneurs.
Wellness for Entrepreneurs
Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen
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Mmathebe Zvobwo
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Season 2
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Episode 35
Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But, marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen - a marketing expert, Ph.D., and Vice President - shares how entrepreneurs can do this in this episode.
This episode is part of our strategy for entrepreneurs series.
This episode is part of our strategy for entrepreneurs series.