Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen

Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But, marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen - a marketing expert, Ph.D., and Vice President -  shares how entrepreneurs can do this in this episode. 
This episode is part of our strategy for entrepreneurs series.